ABOUT

CHRIS LADAS

CHIEF CONSULTING OFFICER

An alcohol beverage industry veteran, Chris brings a vast knowledge of experience to his clients of XAL Consulting.  Chris started his career in the alcohol beverage business over a decade ago with Brown Forman, first as a Field Market Manager for South Florida, followed by a year as a Brand Ambassador for Herradura Tequila.  To further enhance his array of  knowledge, Chris spent a year working for Breakthru Beverage, as an Account Development Specialist.  This role gave Chris the opportunity to pivot to the wine business, accepting a new role as a National Sales and Marketing Director for SoloContigo Wines, a boutique Argentine winery.   This was Chris’s first experience building a brand from the ground up, from importer selection, communication/planning with the winery, website, distribution and sales throughout the US and Canada.  Chris’s most recent role was with Turquoise Life Beverages, a wine/spirits importer based out of New York City.  Chris was the SE Market Manager and eventually the National Account Manager for the On-Premise.  These diverse roles have provided Chris with a unique understanding and expertise of the alcohol beverage business, from large suppliers to start-ups, and the dynamics of the business that pertain to corresponding size of the supplier. 

Chris is currently devoted to utilizing his unique and diverse experience in the alcohol beverage business by helping young brands build a solid foundation and set them up for success.  His sales knowledge and broad network throughout the US has enabled him to collectively assist various wine/spirit brands in organizing their brands for a results-driven, high-impact entrance into the marketplace.

Chris currently resides in Miami, FL and enjoys traveling the world, continuing his exploration of all things food, beverage and culture.