SERVICES

 

Brand/Product Development

  • Market Research

  • Brand Development

  • Website/Logo Development

  • Professional Tastings

  • Tasting Notes/Sell-sheets

 

Market Entry Strategy

  • Market Launch Strategy and Budget

  • Route to Market Strategy (Importers, Distributors, Expansion)

  • Distributor Presentation Materials

  • Social Media Strategy and Development

  • Press Strategy and Media Material Development

  • Assistance with Financial Models

  • On Premise Sales Strategy

    • Cocktail program creation, Strategic partnerships, Target account list development, Event planning, Industry relations development, POS Development

  • Off Premise Sales Strategy

    • Sales/Pricing Strategy, Tasting Program Creation, Strategic Partner Development

Sales/Operations

  • Sales Representation in Markets

  • Sales Technology

  • Analytics and Growth Strategy

  • Distributor Management

  • Key Account/National Account Management

  • Social Media

  • Press and Events

  • Direct to Consumer Strategy

  • Direct to Retail Strategy

 

BENEFITS OF WORKING WITH XAL

Free Consultation to identify areas of improvement.

Flexibility to choose services based on your business's needs.

Professional insight from industry veterans.

Access to proven methodology in the marketplace & plan execution adhering to budgets with reduced operating costs.